Christmas in Japan: Globalization Versus Localization

  title={Christmas in Japan: Globalization Versus Localization},
  author={Junko Kimura and Russell W. Belk},
  journal={Consumption Markets \& Culture},
  pages={325 - 338}
Products and services promoted on a global scale raise issues of globalism that are more superficial than the issues raised by the globalization of world holidays. It is one thing to have an Ikea and a KFC in the city, and conceivably quite another thing to have Christmas, Valentine's Day, and Halloween. Holidays like these have more complex cultural ideologies behind them. They threaten to displace traditional local holidays. And they offer a significant context in which to examine the… 

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