• Corpus ID: 28333527

Choice Blindness in Consumer Decision-Making

  title={Choice Blindness in Consumer Decision-Making},
  author={Jessica Schanzer},
The present experiment used the choice blindness methodology to examine introspection, selfknowledge, and the instability of preferences within the domain of consumer choice. The sample consisted of 60 participants between the ages of 18 and 23. Participants completed a consumer goods questionnaire that contained the choice blindness manipulation of either the price or the other attributes of the laptop item and a demographic questionnaire. A strong choice blindness effect was established and… 


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  • J. Brehm
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  • 1956
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