Choice Architecture

  title={Choice Architecture},
  author={Richard H. Thaler and Cass R. Sunstein and J. Balz},
  journal={Behavioral \& Experimental Economics eJournal},
Decision makers do not make choices in a vacuum. They make them in an environment where many features, noticed and unnoticed, can influence their decisions. The person who creates that environment is, in our terminology, a choice architect. In this paper we analyze some of the tools that are available to choice architects. Our goal is to show how choice architecture can be used to help nudge people to make better choices (as judged by themselves) without forcing certain outcomes upon anyone, a… Expand
52 Citations
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  • New England Journal of Medicine 355, no
  • 2006