Chinese television ‘internationalization’ and the search for creativity

  title={Chinese television ‘internationalization’ and the search for creativity},
  author={H Thomas de Burgh and Zeng Rong and Cheng Siming},
  journal={Creative Industries Journal},
  pages={137 - 154}
ABSTRACT In order to maintain competitive edge over both domestic rivals and international competition, Chinese television companies have been looking abroad for ideas. A number of political and commercial concerns have come together to inform a sudden interest by Chinese media companies in creativity and innovation. Hunan TV has been at the forefront, carefully deciding on the United Kingdom and selecting partners with which to work. In the course of its explorations abroad, Hunan has changed… 
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