• DOI:10.1177/1466138110370412
Corpus ID: 144152261

Chinese consumers: The Romantic reappraisal

@article{Griffiths2010ChineseCT,
  title={Chinese consumers: The Romantic reappraisal},
  author={Michael B. Griffiths and M. Chapman and F. Christiansen},
  journal={Ethnography},
  year={2010},
  volume={11},
  pages={331 - 357}
}

Michael B. Griffiths, M. Chapman, F. Christiansen

Published 2010

Sociology

Ethnography

Drawing on evidence from Anshan City, Liaoning Province, the People’s Republic of China, we argue that the recent commodification and proliferation of idyllicized representations of rurality, a trend that runs directly counter to the symbolic infrastructure of China’s mass urbanization and industrialization, indicates a paradigm shift in Chinese consumer perceptions. We explore a theory of the ‘Romantic reappraisal of Chinese consumer values’, drawing upon the reappraisal of values ascribed to… CONTINUE READING

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