Chinese consumers: The Romantic reappraisal

  title={Chinese consumers: The Romantic reappraisal},
  author={Michael B. Griffiths and Malcolm K. Chapman and Flemming Juul Christiansen},
  pages={331 - 357}
Drawing on evidence from Anshan City, Liaoning Province, the People’s Republic of China, we argue that the recent commodification and proliferation of idyllicized representations of rurality, a trend that runs directly counter to the symbolic infrastructure of China’s mass urbanization and industrialization, indicates a paradigm shift in Chinese consumer perceptions. We explore a theory of the ‘Romantic reappraisal of Chinese consumer values’, drawing upon the reappraisal of values ascribed to… 
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