Chinese consumers: The Romantic reappraisal

@article{Griffiths2010ChineseCT,
  title={Chinese consumers: The Romantic reappraisal},
  author={Michael B. Griffiths and M. Chapman and F. Christiansen},
  journal={Ethnography},
  year={2010},
  volume={11},
  pages={331 - 357}
}
  • Michael B. Griffiths, M. Chapman, F. Christiansen
  • Published 2010
  • Sociology
  • Ethnography
  • Drawing on evidence from Anshan City, Liaoning Province, the People’s Republic of China, we argue that the recent commodification and proliferation of idyllicized representations of rurality, a trend that runs directly counter to the symbolic infrastructure of China’s mass urbanization and industrialization, indicates a paradigm shift in Chinese consumer perceptions. We explore a theory of the ‘Romantic reappraisal of Chinese consumer values’, drawing upon the reappraisal of values ascribed to… CONTINUE READING
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