Chinese Translation of Coca Cola: Analysis and Enlightenment

  title={Chinese Translation of Coca Cola: Analysis and Enlightenment},
  author={Shiyang Ran},
  journal={Asian Culture and History},
  • Shiyang Ran
  • Published 2010
  • Sociology
  • Asian Culture and History
The Chinese translation of Coca Cola is thought to be a well-known good translation, and many people discussed the translation or brand translation with it as an example. A large number of books or articles generally and abstractly conclude that the Chinese translation leaves people a kind of feeling of coolness and cleanness, pleases and attracts consumers’ attention and their favor, however there is not still a book or an article studying systematically and scientifically how good the… Expand

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