Chinese Main Melody TV Drama

@article{Ma2014ChineseMM,
  title={Chinese Main Melody TV Drama},
  author={Weijun Ma},
  journal={Television \& New Media},
  year={2014},
  volume={15},
  pages={523 - 537}
}
  • Weijun Ma
  • Published 2014
  • Political Science
  • Television & New Media
This article analyzes main melody TV drama—an official genre that has emerged in the context of China’s most recent social and cultural transformations when the old socialist TV drama was losing viewership. Focusing on the TV drama Provincial Party Secretary as a case study, the author argues that main melody TV drama reconstructs socialist TV drama with a Hollywoodized creative strategy through which the didactic tradition of socialist TV drama has been transformed from direct propaganda to… Expand
View on SAGE
4 Citations
Background Citations
2

4 Citations

Citation Type

Citation Type

Representing the victorious past: Chinese revolutionary TV drama between propaganda and marketization
This paper examines the changes and continuities in TV representations of Chinese Communist Party’s revolutionary history and interprets them within the broader context of China’s political, economic… Expand
“Occupying” the Internet: State media and the reinvention of official culture online
The second decade of the new millennium in China has witnessed official media’s high-profile endeavors to “occupy” online sphere. Existing scholarship has examined, for instance, how the government… Expand
Does Cultural Omnivorousness Exist In the Chinese Context? --- Distinction Through Taste In Popular Culture
This research examines the consumption patterns of popular culture and distinction practices in the Chinese context on the basis of Bourdieusian theory of distinction, the omnivore debate and … Expand
American TV series in China: how online viewing impacts perceptions of reality, cultural values and identity
................................................................................................... 16 Chapter

References

SHOWING 1-10 OF 39 REFERENCES
Television Drama in China: Remaking the Market
This paper discusses the evolution of television serial drama in China. It argues that Chinese television drama production has progressed through three periods: industrial (1958–89), market… Expand
Postsocialist Cinema in Post-Mao China: The Cultural Revolution after the Cultural Revolution
1. Introduction: Toward a Postsocialist Cinema? Review of Literature Changing China Cinema and Society Film and History 2. Writing on Blank Paper: The Classical Cinema before 1976 as a Didactic… Expand
The Internationalization of Television in China: The Evolution of Ideology, Society, and Media since the Reform
The Internationalization of Television in China: The Evolution of Ideology, Society, and Media since the Reform. Junhao Hong. Westport, CT: Praeger, 1998.192 pp. $55 hbk. The year 1999 marks several… Expand
Subsistence Crises, Managerial Corruption and Labour Protests in China
Large-scale labour protests are not new to the PRC. At several important junctures since 1949, such as the Hundred Flowers Campaign, the Cultural Revolution and the Tiananmen protests of 1989,… Expand
Propaganda And Persuasion
Preface to the First Edition Preface to the Second Edition Preface to the Third Edition Preface to the Fourth Edition Chapter 1: What Is Propaganda, and How Does It Differ From Persuasion? Chapter 2:… Expand
The Theory of Social and Economic Organization
A synthetic polyisoprene rubber latex produced by emulsifying a solution of polyisoprene rubber in an organic solvent with water and removing the solvent from the resulting oil-in-water emulsion is… Expand
Zhinan er xing
  • Dazhong dianying
  • 2002
Anticorruption Television Drama
  • 2007
Xinyujing zhong de zhongguo dianshiju chuangzuo
  • 2007
China Pop
  • 1995
...
1
2
3
4
...