Chinese Main Melody TV Drama

  title={Chinese Main Melody TV Drama},
  author={Weijun Ma},
  journal={Television \& New Media},
  pages={523 - 537}
  • Weijun Ma
  • Published 1 September 2014
  • Education
  • Television & New Media
This article analyzes main melody TV drama—an official genre that has emerged in the context of China’s most recent social and cultural transformations when the old socialist TV drama was losing viewership. Focusing on the TV drama Provincial Party Secretary as a case study, the author argues that main melody TV drama reconstructs socialist TV drama with a Hollywoodized creative strategy through which the didactic tradition of socialist TV drama has been transformed from direct propaganda to… 

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