Chinese Entrepreneurship in the Internet Age : Lessons from Alibaba

@inproceedings{Ma2012ChineseEI,
  title={Chinese Entrepreneurship in the Internet Age : Lessons from Alibaba},
  author={Jack Ma},
  year={2012}
}
The story of Alibaba demonstrates a credible example of how a small start-up company can eventua lly make it big in the global economy through the Internet. Thi s case study does not attempt to present Alibaba as a perfect fo rmula; rather, it discusses the strategies carried out by the firm an d, in the process, culls out the important lessons that can guide star t-ups and aspiring entrepreneurs in the complex world of online tradin g. Similar to the interesting and exotic Asian cuisine that… CONTINUE READING