Chinese Entrepreneurship in the Internet Age: Lessons from Alibaba.com

  • Jack Ma, Luis Gonzaga Gomes
  • Published 2012

Abstract

The story of Alibaba demonstrates a credible example of how a small start-up company can eventually make it big in the global economy through the Internet. This case study does not attempt to present Alibaba as a perfect formula; rather, it discusses the strategies carried out by the firm and, in the process, culls out the important lessons that can guide… (More)

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Cite this paper

@inproceedings{Ma2012ChineseEI, title={Chinese Entrepreneurship in the Internet Age: Lessons from Alibaba.com}, author={Jack Ma and Luis Gonzaga Gomes}, year={2012} }