Children and the economics of Christmas gift-giving

@inproceedings{Tremblay1995ChildrenAT,
  title={Children and the economics of Christmas gift-giving},
  author={Carol Horton Tremblay and Victor J. Tremblay},
  year={1995}
}
In spite of its importance to the retail sector, there has been relatively little research on the economics of Christmas Season gift-giving. The one exception is Waldfogel (1993), The Deadweight loss of Christmas, American Economic Review, 83, 1328-1336, who found a substantial amount of deadweight loss associated with Christmas gift-giving. Here it is shown that the Waldfogel study is incomplete and alternative models of consumer choice theory which better explain Christmas gift-giving are… CONTINUE READING

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