Children's Exposure to Television Advertising: Implications for Childhood Obesity

  title={Children's Exposure to Television Advertising: Implications for Childhood Obesity},
  author={Debra M. Desrochers and Debra J. Holt},
  journal={Journal of Public Policy \& Marketing},
  pages={182 - 201}
In 2005, the Institute of Medicine declared that the prevalence of childhood obesity in the United States ranks as a major health concern. Although the role of television advertising as a possible contributor has received considerable research attention, most previous studies have not included a detailed analysis of children's exposure on all programming or made comparisons with earlier estimates. Therefore, the Bureau of Economics staff at the Federal Trade Commission undertook a comprehensive… Expand

Figures and Tables from this paper

Does Advertising on Television Cause Childhood Obesity? A Longitudinal Analysis
Numerous studies finding a relationship between children's television viewing and obesity have led many to argue that advertising “unhealthy” food products causes children to adopt eating habits thatExpand
Protecting Children from Obesity: A History of Television and Internet Food Advertising Regulation in the United States
This chapter provides a history of television and Internet food advertising regulation in the United States as a contribution to understanding the food policy developments concerning the protectionExpand
Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations
This essay explores the policy implications of the findings in this special section for potential remedies and opportunities for further research in the critical area of obesity. Children are anExpand
Experimental Evidence on the Impact of Food Advertising on Children's Knowledge about and Preferences for Healthful Food
The results indicate that advertising has divergent effects on children's food knowledge and preferences and that food knowledge is unrelated to food preferences, which has important implications for both future research and public policy. Expand
Commercial Food Promotion to Children
Increasing research evidence exists to show that exposure to television food advertising alters brand preferences and food preferences, increases food intake, and results in a greater number of requests for the advertised products. Expand
Childhood Obesity, Sustainable Development, and Behavioral Economics
To understand the rising prevalence of obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure, which over past decades has developed into an obesogenicExpand
Beyond Television: Children's Engagement with Online Food and Beverage Marketing
Branded internet sites, commonly featured on television and product packaging, offer new opportunities for marketers to reach children with messages promoting commercial food and beverage items, subsequently spread via word-of-mouth through children's peer networks. Expand
Instruments for Assessing the Role of Commercials on Children’s Food Choices
Today’s children are highly exposed to media and hence also to food advertising. Various strands of research suggest that exposure to advertising may contribute to childhood overweight. However,Expand
Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section
Obesity among preschool and school-aged children in the United States has increased almost threefold since the late 1970s, with 14% of children ages 2‐5 and 19% ofChildren ages 6‐11 now characterized as being overweight. Expand
Buy What is Advertised on Television? Evidence from Bans on Child-Directed Food Advertising
The authors examine whether the Children's Food and Beverage Advertising Initiative (CFBAI), the food industry's self-regulatory program that restricts child-directed advertising, has been effectiveExpand


Obesity and Advertising Policy
It is clear that Americans are getting fatter, both adults and children. This development has led some to call for a ban on food advertising directed at children. There are numerous practical andExpand
Food for thought: television food advertising to children in the United States
As the fight against childhood obesity escalates, the issue of food advertising to children has come under increasing scrutiny. Policymakers in Congress, the Federal Trade Commission (FTC) andExpand
Fast‐Food Restaurant Advertising on Television and Its Influence on Childhood Obesity
Childhood obesity is an escalating problem around the world that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 Child–Young Adult NationalExpand
Preventing Childhood Obesity: Health in the Balance
Preventing Childhood Obesity provides a broad-based examination of the nature, extent, and consequences of obesity in U.S. children and youth, including the social, environmental, medical, and dietary factors responsible for its increased prevalence. Expand
Children and the Changing World of Advertising
Concerns about children's ability to fully comprehend and evaluate advertising messages has stimulated substantial research and heated debate among scholars, business leaders, consumer advocates, andExpand
Food Marketing to Children and Youth: Threat or Opportunity?
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children inExpand
Prevalence of overweight and obesity in the United States, 1999-2004.
These estimates suggest that the increases in body weight are continuing in men and in children and adolescents while they may be leveling off in women; among women, no overall increases in the prevalence of obesity were observed. Expand
A potential decline in life expectancy in the United States in the 21st century.
From an analysis of the effect of obesity on longevity, it is concluded that the steady rise in life expectancy during the past two centuries may soon come to an end. Expand
Clonal Attenuation of Somatic Cells in Aging Mammals: A Review of Supportive Evidence and Its Biomedical Significance
  • G. Martin
  • Biology, Medicine
  • Annals of the New York Academy of Sciences
  • 2007
The implications of clonal attenuation and replicative senescence, for such major age‐related pathologic processes as neoplasia, atherosclerosis, benign prostatic hyperplasia, and osteoarthritis, are addressed. Expand
Statistical abstract of the United States
1 Includes drainage basin of Red River of the North, not a part of any accession, but in the past sometimes considered a part of the Louisiana Purchase. i Includes Baker, Canton, Enderbury, Rowland,Expand