Children's Exposure to Television Advertising: Implications for Childhood Obesity

@article{Desrochers2007ChildrensET,
  title={Children's Exposure to Television Advertising: Implications for Childhood Obesity},
  author={D. Desrochers and D. Holt},
  journal={Journal of Public Policy \& Marketing},
  year={2007},
  volume={26},
  pages={182 - 201}
}
In 2005, the Institute of Medicine declared that the prevalence of childhood obesity in the United States ranks as a major health concern. Although the role of television advertising as a possible contributor has received considerable research attention, most previous studies have not included a detailed analysis of children's exposure on all programming or made comparisons with earlier estimates. Therefore, the Bureau of Economics staff at the Federal Trade Commission undertook a comprehensive… Expand

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