Children's Hospital of Wisconsin promotes recent national award as third-best pediatric center.

  • Published 2006 in Profiles in healthcare marketing
After being dubbed the third-best pediatric hospital in the nation by Child Magazine last January, the Children's Hospital of Wisconsin produced a year-long campaign touting its feat. Through TV, radio, direct mail, and print ads, the hospital successfully increased consumer awareness and exceeded its fundraising goal for the first time in several years.