Background. Non-surgical implant procedures have been used in facial rejuvenation, whether to improve the physical appearance or to correct asymmetries in the face. These procedures have quite a few advantages over surgical procedures, including an immediate cosmetic result and a short recovery period. Methods: The Briseida technique involves infiltrating a filler (Hyaluronic Acid) in a linear, retrograde and fan-shaped fashion at supraperiosteal or subcutaneous level. 1,000 patients between 25 and 75 years of age, treated during the past 10 years for cheekbone and/or cheek area augmentation with the Briseida technique, have been included in this revision. Results: shorter down-time, less product required, no serious adverse effects, longlasting results. Conclusions: The technique allows the oval of the face to be re-modelled. It is minimally invasive, quickly performed, and produces natural results with few and mild side effects.