Checking the Fact-Checkers in 2008: Predicting Political Ad Scrutiny and Assessing Consistency

  title={Checking the Fact-Checkers in 2008: Predicting Political Ad Scrutiny and Assessing Consistency},
  author={Michelle A. Amazeen},
  journal={Journal of Political Marketing},
  pages={433 - 464}
Which types of political ads are most likely to draw criticism from fact-checkers? Are fact-checkers consistent in their evaluations of political ads? Examining general election television ads from the 2008 U.S. presidential race, and based upon the evaluations of,, and the Washington Post's Fact Checker, this study demonstrates it was the attack ads from candidates that were most likely to draw scrutiny from the fact-checkers. Most importantly, a high level of… Expand
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