Cheapened altruism: Discounting personally affected prosocial actors

@inproceedings{LinHealy2012CheapenedAD,
  title={Cheapened altruism: Discounting personally affected prosocial actors},
  author={Fern Lin-Healy and Deborah A. Small},
  year={2012}
}
Are charitable donors always perceived as charitable? Three studies suggest that although having a personal connection to a cause motivates much charitable giving, donors who have been personally affected by the target cause are given less “credit” for their donations, i.e., are perceived as less intrinsically charitable. These donors are perceived as having selfish motivations even when they have nothing economic or social to gain from the donation. More specifically, personally-affected… CONTINUE READING

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