Chatbot Adoption in Tourism Services: A Conceptual Exploration

  title={Chatbot Adoption in Tourism Services: A Conceptual Exploration},
  author={Dandison C. Ukpabi and Bilal Aslam and Heikki Karjaluoto},
  journal={Robots, Artificial Intelligence, and Service Automation in Travel, Tourism and Hospitality},
Originality/value: This study is one of the earliest studies that advances firm-level adoption of chatbots by integrating two key organizational theories. 
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