Charitable giving : The effectiveness of a revised theory of planned behaviour model in predicting donating intentions and behaviour

@inproceedings{Smith2007CharitableG,
  title={Charitable giving : The effectiveness of a revised theory of planned behaviour model in predicting donating intentions and behaviour},
  author={J. Russell Smith and Andre{\`e} McSweeney},
  year={2007}
}
A revised theory of planned behaviour (TPB) model was used to determine the influence of attitudes, norms (injunctive, descriptive and moral norms), perceived behavioural control, and past behaviour on intentions to donate money to charitable organisations. Respondents (N=227) completed a questionnaire assessing the constructs of the revised TPB model. Four weeks later, a subsample of respondents (N = 67) reported their donating behaviour. Hierarchical multiple regression analyses revealed… CONTINUE READING

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