Charisma and Rhetoric: Communicative Techniques of International Business Leaders

@inproceedings{Hartog2015CharismaAR,
  title={Charisma and Rhetoric: Communicative Techniques of International Business Leaders},
  author={Deanne N. den Hartog and Robert M. Verburg},
  year={2015}
}
Although powerful rhetoric is often associated with charismatic leadership, little explanation is available of why leader rhetoric is related to charisma. One of the first studies to explicitly address this topic focused on speech content (Shamir. Arthur & House. 1994). Other elements contributing to the strong motivational and emotive effects of charismatic rhetoric are construction of the message, style and delivery, CEOs play an important part in creating and dispersing organizational values… CONTINUE READING