Corpus ID: 56137049

Characters’ portrayal in the television ads consumed by 5-8 year-old children in Spain

  title={Characters’ portrayal in the television ads consumed by 5-8 year-old children in Spain},
  author={Llu{\'i}s Mas Manch{\'o}n and Maddalena Fedele and Olatz Larrea},
Resumen TV advertisements play a key role in the portrayal of models, values and roles. Children may interiorize and use them in the construction of their own identities. Previous studies on body image portrayed by media focused on the characters’ weight appearance, and concluded that media strongly emphasize the ‘ideal slim’. However, no studies have focused on the TV advertisements consumed by children under 9. The objective of this research is to describe the portrayal of the characters… Expand


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