Characterizing tobacco control mass media campaigns in England

@inproceedings{Langley2013CharacterizingTC,
  title={Characterizing tobacco control mass media campaigns in England},
  author={Tessa Langley and Sarah Lewis and Ann McNeill and Anna B Gilmore and Lisa Szatkowski and Robert West and Michelle Sims},
  booktitle={Addiction},
  year={2013}
}
AIMS To characterize publically funded tobacco control campaigns in England between 2004 and 2010 and to explore if they were in line with recommendations from the literature in terms of their content and intensity. International evidence suggests that campaigns which warn of the negative consequences of smoking and feature testimonials from real-life smokers are most effective, and that four exposures per head per month are required to reduce smoking prevalence. DESIGN Characterization of… CONTINUE READING
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