Characterizing social cascades in flickr

@inproceedings{Cha2008CharacterizingSC,
  title={Characterizing social cascades in flickr},
  author={M. Cha and Alan Mislove and Ben Adams and Krishna P. Gummadi},
  booktitle={WOSN '08},
  year={2008}
}
Online social networking sites like MySpace and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to the viral marketing of content, products, and political campaigns on the sites themselves. Despite the excitement, the precise mechanisms by which information is exchanged over these networks are not well understood. In this paper, we investigate social cascades, or how information disseminates through social links in online social networks… 

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