Characterizing perception of ecological risk.

  title={Characterizing perception of ecological risk.},
  author={Timothy L. McDaniels and Lawrence J Axelrod and Paul Slovic},
  journal={Risk analysis : an official publication of the Society for Risk Analysis},
  volume={15 5},
Relatively little attention has been paid to the role of human perception and judgment in ecological risk management. This paper attempts to characterize perceived ecological risk, using the psychometric paradigm developed in the domain of human health risk perception. The research began by eliciting a set of scale characteristics and risk items (e.g., technologies, actions, events, beliefs) from focus group participants. Participants in the main study were 68 university students who completed… CONTINUE READING