Characterizing fraud and its ramifications in affiliate marketing networks

@article{Snyder2016CharacterizingFA,
  title={Characterizing fraud and its ramifications in affiliate marketing networks},
  author={Peter Snyder and Chris Kanich},
  journal={J. Cybersecurity},
  year={2016},
  volume={2},
  pages={71-81}
}
Cookie stuffing is an activity which allows unscrupulous actors online to defraud affiliate marketing programs by causing themselves to receive credit for purchases made by web users, even if the affiliate marketer did not actively perform any marketing for the affiliate program. Using 2 months of HTTP request logs from a large public university, we present an empirical study of fraud in affiliate marketing programs. First, we develop an efficient, decision-tree based technique for detecting… CONTINUE READING
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