Characterizing efforts to reduce consumer demand for wildlife products

  title={Characterizing efforts to reduce consumer demand for wildlife products},
  author={Diogo Ver{\'i}ssimo and Anita Kar Yan Wan},
  journal={Conservation Biology},
The unsustainable trade in wildlife is a key threat to Earth's biodiversity. Efforts to mitigate this threat have traditionally focused on regulation and enforcement, and there is a growing interest in campaigns to reduce consumer demand for wildlife products. We aimed to characterize these behavior‐change campaigns and the evidence of their impacts. We searched peer‐reviewed and grey literature repositories and over 200 institutional websites to retrieve information on demand‐reduction… 
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