Characterizing Alternative Monetization Strategies on YouTube

@article{Hua2022CharacterizingAM,
  title={Characterizing Alternative Monetization Strategies on YouTube},
  author={Yiqing Hua and Manoel Horta Ribeiro and Robert West and Thomas Ristenpart and Mor Naaman},
  journal={ArXiv},
  year={2022},
  volume={abs/2203.10143}
}
One of the key emerging roles of the YouTube platform is providing creators the ability to generate revenue from their content and interactions. Alongside tools provided directly by the platform, such as revenue-sharing from advertising, creators co-opt the platform to use a variety of off-platform monetization opportunities. In this work, we focus on studying and characterizing these alternative monetization strategies. Leveraging a large longitudinal YouTube dataset of popular creators, we… 

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