Corpus ID: 201638903

Characterization of Pork Consumers and Preference for Quality Traits in Ethiopia

  title={Characterization of Pork Consumers and Preference for Quality Traits in Ethiopia},
  author={Z. Goraga and E. Tekletsadik and Solomon Abyi and M. Mengesha and G. J. D. Lima},
This study was carried out to characterize the socio-economic features of pork consumers, their preference for pork quality traits and motivational drivers to eat pork. Purposive and random sampling methods were used to select sampling areas and supermarkets. As it was difficult to find pork consumers in person, pork retailers at supermarkets were interviewed to describe their customers' (pork consumers') socio-economic features, volume of pork purchase and preference for different pork quality… Expand

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