• Corpus ID: 243986094

Characterization of Frequent Online Shoppers using Statistical Learning with Sparsity

  title={Characterization of Frequent Online Shoppers using Statistical Learning with Sparsity},
  author={Rajiv Sambasivan and Mark Alexander Burgess and J{\"o}rg Schad and Arthur K. Keen and Christopher Woodward and Alexander Geenen and Sachin Sharma},
Developing shopping experiences that delight the customer requires businesses to understand customer taste. This work reports a method to learn the shopping preferences of frequent shoppers to an online gift store by combining ideas from retail analytics and statistical learning with sparsity. Shopping activity is represented as a bipartite graph. This graph is refined by applying sparsity-based statistical learning methods. These methods are interpretable and reveal insights about customers… 



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