Characteristics of innovating users in a consumer goods field : An empirical study of sport-related product consumers

  title={Characteristics of innovating users in a consumer goods field : An empirical study of sport-related product consumers},
  author={Christian L{\"u}thje},
  • Christian Lüthje
  • Published 2002
We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report building product prototypes or even marketable products. We also find that innovating users can be reliably distinguished from non-innovating ones by characteristics such as the benefit they expect from using… CONTINUE READING
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