Characteristics of 'tween' participants and non-participants in the VERB™ summer scorecard physical activity promotion program.

@article{Nickelson2011CharacteristicsO,
  title={Characteristics of 'tween' participants and non-participants in the VERB™ summer scorecard physical activity promotion program.},
  author={Jen Nickelson and Moya L Alfonso and Robert J. McDermott and Elizabeth C Bumpus and Carol A. Bryant and Julie A. Baldwin},
  journal={Health education research},
  year={2011},
  volume={26 2},
  pages={225-38}
}
Creating community-based opportunities for youth to be physically active is challenging for many municipalities. A Lexington, Kentucky community coalition designed and piloted a physical activity program, 'VERB™ summer scorecard (VSS)', leveraging the brand equity of the national VERB™--It's What You Do! campaign. Key elements of VSS subsequently were adopted in Sarasota County, FL. This study identified characteristics of Sarasota's VSS participants and non-participants. Students in Grades 5-8… CONTINUE READING