Corpus ID: 30678965

Chapters School of Hotel Administration Collection 8-2009 Competitive Pricing Decisions in Uncertain Times

@inproceedings{Enz2015ChaptersSO,
  title={Chapters School of Hotel Administration Collection 8-2009 Competitive Pricing Decisions in Uncertain Times},
  author={Cathy A. Enz and Linda Canina},
  year={2015}
}
  • Cathy A. Enz, Linda Canina
  • Published 2015
  • This article examines the pricing, demand (occupancy), and revenue dynamics in the U.S. hotel industry for the period 2001 to 2007. The results of this seven-year study, which compares hotels' rates to the pricing behavior of competing hotels, reveal that in both bad times (2001—2003) and good times (2004—2007), hotels that offered average daily rates above those of their direct competitors had lower comparative occupancies but higher relative revenue per available rooms (RevPAR). Based on 67… CONTINUE READING

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