Chapter 4 Black Holes and Purple Squirrels: A Tale of Two Online Labor Markets

  title={Chapter 4 Black Holes and Purple Squirrels: A Tale of Two Online Labor Markets},
  author={Steve McDonald and Amanda K. Damarin and Jenelle Lawhorne and Annika Wilcox},
  journal={Work and Labor in the Digital Age},
The Internet and social media have fundamentally transformed the ways in which individuals find jobs. Relatively little is known about how demand-side market actors use online information and the implications for social stratification and mobility. This study provides an in-depth exploration of the online recruitment strategies pursued by human resource (HR) professionals. Qualitative interviews with 61 HR recruiters in two southern US metro areas reveal two distinct patterns in how they use… 

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