• Corpus ID: 36425339

Chapter 2 Innovation in the Pharmaceutical Industry : The Process of Drug Discovery and Development

@inproceedings{Petrova2017Chapter2I,
  title={Chapter 2 Innovation in the Pharmaceutical Industry : The Process of Drug Discovery and Development},
  author={Elina Petrova},
  year={2017}
}
M. Ding et al. (eds.), Innovation and Marketing in the Pharmaceutical Industry, International Series in Quantitative Marketing 20, DOI 10.1007/978-1-4614-7801-0_2, © Springer Science+Business Media New York 2014 Abstract Continuous innovation is one of the pharmaceutical industry’s most defi ning characteristics. New medications can be crucial for maintaining the quality of human life, and may even affect its duration. The sales potential is staggering: the global pharmaceutical market is… 
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