Chapter 12 Determining the Sample Plan 332 Learning


Marketing Research: Online Research Applications, Fourth Edition, by Alvin C. Burns and Ronald F. Bush. Copyright © 2003, 2000, 1998, and 1995 by Pearson Education, Inc. Published by Prentice Hall, Inc. Because of permissions issues, some material (e.g., photographs) has been removed from this chapter, though reference to it may occur in the text. The… (More)


4 Figures and Tables

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