Chapter 11 Consumerism , Market Analysis and Impact on Business Plan Definition

Abstract

Creating a company is an event of great uncertainty and complexity. Many variables are to be considered and trying to predict the future development of the business is particularly important. A set of market and strategic analysis instruments can help entrepreneurs to define and solve problem in the start-up phase and to understand the potentialities of… (More)

Cite this paper

@inproceedings{Ruggieri2015Chapter1C, title={Chapter 11 Consumerism , Market Analysis and Impact on Business Plan Definition}, author={Alessandro Ruggieri and Cecilia Silvestri and Michela Piccarozzi}, year={2015} }