Channel Pricing Decision Based on Manufacturer Forward Integration

  • Xiaojun Fan
  • Published 2011 in
    2011 International Conference on Management and…

Abstract

Manufacturer forward integration is a common method to improve brand value and compete with independent retailer for manufacturer. Through the comparing analysis between channel pricing decisions under manufacturer forward integration mode and independent retailer mode. We find the following results. The wholesale price under manufacturer forward… (More)

2 Figures and Tables