Channel Coordination Under Price Protection, Midlife Returns, and End-of-Life Returns in Dynamic Markets

@article{Taylor2001ChannelCU,
  title={Channel Coordination Under Price Protection, Midlife Returns, and End-of-Life Returns in Dynamic Markets},
  author={Terry A. Taylor},
  journal={Management Science},
  year={2001},
  volume={47},
  pages={1220-1234}
}
This paper examines three channel policies that are used in declining price environments: Price protection (P) is a mechanism under which the manufacturer pays the retailer a credit applying to the retailer’s unsold inventory when the wholesale price drops during the life cycle; midlife returns (M) allow the retailer to return units partway through the life cycle at some rebate; and end-of-life returns (E) allow the retailer to return unsold units at the end of the life cycle. Under declining… CONTINUE READING
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