Changing how I feel about the food: experimentally manipulated affective associations with fruits change fruit choice behaviors

@article{Walsh2012ChangingHI,
  title={Changing how I feel about the food: experimentally manipulated affective associations with fruits change fruit choice behaviors},
  author={Erin M. Walsh and Marc T. Kiviniemi},
  journal={Journal of Behavioral Medicine},
  year={2012},
  volume={37},
  pages={322-331}
}
Fewer than half of Americans meet current recommendations for fruit and vegetable intake. The behavioral affective associations model posits that feelings and emotions associated with a behavior are a proximal influence on decision making. Cross-sectional evidence supports the model and suggests that affective associations predict fruit and vegetable consumption. The purpose of this study was to test whether a causal relation exists between affective associations about fruits and future fruit… CONTINUE READING
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