Changes in interpersonal perception as a means of reducing cognitive dissonance.

  title={Changes in interpersonal perception as a means of reducing cognitive dissonance.},
  author={Keith E. Davis and Edward Ellsworth Jones},
  journal={Journal of abnormal and social psychology},
  • K. Davis, E. E. Jones
  • Published 1 November 1960
  • Psychology
  • Journal of abnormal and social psychology
one of two (low choice). Festinger and Carlsmith (1959) found that the greater the monetary incentive for 5s to argue the merits of a series of boring tasks, the less were the 5s own attitudes toward the tasks likely to become more favorable. The greater apparent choice in the low incentive condition seemed to produce greater dissonance regarding the persuasion attempt, and this dissonance was reduced when the 5s rated the tasks as more enjoyable than 5s in the high incentive (low choice… 

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