Changes in Women's Choice of Dress Across the Ovulatory Cycle: Naturalistic and Laboratory Task-Based Evidence

  title={Changes in Women's Choice of Dress Across the Ovulatory Cycle: Naturalistic and Laboratory Task-Based Evidence},
  author={Kristina M. Durante and N. Li and M. Haselton},
  journal={Personality and Social Psychology Bulletin},
  pages={1451 - 1460}
  • Kristina M. Durante, N. Li, M. Haselton
  • Published 2008
  • Psychology, Medicine
  • Personality and Social Psychology Bulletin
  • The authors tested the prediction that women prefer clothing that is more revealing and sexy when fertility is highest within the ovulatory cycle. Eighty-eight women reported to the lab twice: once on a low-fertility day of the cycle and once on a high-fertility day (confirmed using hormone tests). In each session, participants posed for full-body photographs in the clothing they wore to the lab, and they drew illustrations to indicate an outfit they would wear to a social event that evening… CONTINUE READING
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