Corpus ID: 107621829

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

@inproceedings{Brown2009ChangeBD,
  title={Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation},
  author={T. Brown and B. Kātz},
  year={2009}
}

T. Brown, B. Kātz

Published 2009

Engineering

Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism… CONTINUE READING

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