Challenging the Long Tail Recommendation

  title={Challenging the Long Tail Recommendation},
  author={Hongzhi Yin and Bin Cui and Jing Li and Junjie Yao and Chen Chen},
The success of “infinite-inventory” retailers such as and Netflix has been largely attributed to a “long tail” phenomenon. Although the majority of their inventory is not in high demand, these niche products, unavailable at limited-inventory competitors, generate a significant fraction of total revenue in aggregate. In addition, tail product availability can boost head sales by offering consumers the convenience of “one-stop shopping” for both their mainstream and niche tastes… CONTINUE READING
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The Long Tail: Why the Futhure of Business is Selling

  • C. Anderson
  • Less of More. Hyperion,
  • 2006
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