Challenging mainstream survey research methods : an addition to the researcher's toolbox using a mixed-mode approach

@inproceedings{Dessel2008ChallengingMS,
  title={Challenging mainstream survey research methods : an addition to the researcher's toolbox using a mixed-mode approach},
  author={Maria van Dessel},
  year={2008}
}
This study contributes to the literature as shift from mainstream survey research methods by adopting a less traditional mixed-mode combination: drop-off survey followed by an internet survey. While a number of researchers have demonstrated the effectiveness of mixed-mode surveys, for the most part the literature concentrates on combining mail with internet-based surveys. This paper presents a critical review of an alternative data collection combination, adding support to this form of mixed… CONTINUE READING

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