Challenges and business models for mobile location-based services and advertising

@article{Dhar2011ChallengesAB,
  title={Challenges and business models for mobile location-based services and advertising},
  author={S. Dhar and U. Varshney},
  journal={Communications of the ACM},
  year={2011},
  volume={54},
  pages={121 - 128}
}
Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges. 
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