Challenges and business models for mobile location-based services and advertising

@article{Dhar2011ChallengesAB,
  title={Challenges and business models for mobile location-based services and advertising},
  author={Subhankar Dhar and Upkar Varshney},
  journal={Commun. ACM},
  year={2011},
  volume={54},
  pages={121-128}
}
Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges. 
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iPhone is boosting Demand for Locationbased Services; http://gigaom.com/2009/04/27/ iphone-is-bossting-demand-for-location-based services

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