Challenges and business models for mobile location-based services and advertising

  title={Challenges and business models for mobile location-based services and advertising},
  author={Subhankar Dhar and Upkar Varshney},
  journal={Commun. ACM},
Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges. 
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iPhone is boosting Demand for Locationbased Services; iphone-is-bossting-demand-for-location-based services

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Mobile Web Services: Architecture and Implementation

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