Celebrity Firms: The Social Construction Of Market Popularity

@article{Rindova2006CelebrityFT,
  title={Celebrity Firms: The Social Construction Of Market Popularity},
  author={Violina Rindova and Timothy G. Pollock and Mathew L. A. Hayward},
  journal={Academy of Management Review},
  year={2006},
  volume={31},
  pages={50-71}
}
  • Violina Rindova, Timothy G. Pollock, Mathew L. A. Hayward
  • Published 2006
  • Business
  • Academy of Management Review
  • We extend the concept of celebrity from the individual to the firm level of analysis and argue that the high level of public attention and the positive emotional responses that define celebrity increase the economic opportunities available to a firm. We develop a theoretical framework explaining how the media construct firm celebrity by creating a "dramatized reality" in reporting on industry change and firms' actions. Firms contribute to this process by taking nonconforming actions and… CONTINUE READING
    522 Citations

    Figures and Tables from this paper

    Only Famous if People Know you're Name: External Audiences, Transference, and Firm Performance of Celebrity Firms and CEO's
    • Highly Influenced
    Intrinsic Characteristics or Earned It? A Discussion of Firm Attractive Traits and Their Social Media Engagement
    • PDF
    Mediating Identity: A Study of Media Influence on Organizational Identity Construction in a Celebrity Firm
    • 97
    • Highly Influenced
    • PDF

    References

    SHOWING 1-10 OF 100 REFERENCES
    Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
    • 2,199
    • Highly Influential
    Believing one's own press: the causes and consequences of CEO celebrity
    • 389
    • PDF
    Media Legitimation Effects in the Market for Initial Public Offerings
    • 757
    • PDF
    Cultural Entrepreneurship: Stories, Legitimacy and the Acquisition of Resources
    • 1,519
    • Highly Influential
    Discovering The News: A Social History Of American Newspapers
    • 1,145
    Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories
    • 1,188
    • Highly Influential
    • PDF
    Managing Legitimacy: Strategic and Institutional Approaches
    • 10,705
    • Highly Influential
    • PDF
    Claims to Fame: Celebrity in Contemporary America
    • 315
    • Highly Influential