Celebrate or Commemorate? A Material Purchase Advantage When Honoring Special Life Events

  title={Celebrate or Commemorate? A Material Purchase Advantage When Honoring Special Life Events},
  author={Joseph K. Goodman and Selin A. Malkoc and Brittney Stephenson},
  journal={Journal of the Association for Consumer Research},
  pages={497 - 508}
Special life events (e.g., graduations, promotions) are rare and meaningful. Consumers often honor these events with a purchase—either a celebratory experience or a commemorative material item. The authors propose that marking special life events with a material purchase provides a stronger connection to the past special event, allowing consumers to be transported back to their positive emotions experienced at the time of the event. Studies 1 and 2 demonstrate this material advantage, while… 

The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience

Consumers routinely make decisions about the timing of their consumption, making tradeoffs between consuming now or later. Most of the literature examining impatience considers monetary outcomes

What Makes People Happy? Decoupling the Experiential‐Material Continuum

Extant literature suggests that consumers derive more happiness from experiences (e.g., vacations) than from material possessions (e.g., furniture). However, this literature typically pits material

When Consumers Prefer to Give Material Gifts Instead of Experiences: the Role of Social Distance

Although previous research suggests that there are hedonic and interpersonal benefits to gifting experiences, consumers often give material gifts rather than experiential gifts. Exploring this

People Rely Less on Consumer Reviews for Experiential than Material Purchases

An increasingly prevalent form of social influence occurs online where consumers read reviews written by other consumers. Do people rely on consumer reviews differently when making experiential

Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review

A wealth of consumer research has proposed an experiential advantage: consumers yield greater happiness from purchasing experiences compared to material possessions. While this research stream has

“Don’t Give Us Death like This!” Commemorating Death in the Age of COVID-19

Examining consumer commemoration in the midst of a global pandemic shows commemorations of ante-, peri-, and postmortem memories prominently feature disruptions that implicate a “good death,” ritual sensemaking, and public death recognition.

Consumers gain equivalent levels of happiness from sharing about an experience and an object

This paper aims to examine how conversing about experiences and objects affects consumer happiness. In contrast to previous research focusing on conversation frequency, this paper explores how each

Does Consumer Promiscuity Influence Purchase Intent? The Role of Artificial Intelligence (AI), Change Seeking, and Pride

Literature has examined sexual promiscuity as a maladaptive outcome. In this research, we investigate promiscuity vis-à-vis choice of checkout mode (type) and purchase intent. In a retail setting,

Photo Taking Paradox: Contrasting Effects of Photo Taking on Travel Satisfaction and Revisit Intention

The present research establishes that taking photos has a paradoxical dual effect on travelers’ satisfaction and revisit intention. Across five empirical studies, we show that while taking



Happiness for Sale: Do Experiential Purchases Make Consumers Happier Than Material Purchases?

Previous theories have suggested that consumers will be happier if they spend their money on experiences such as travel as opposed to material possessions such as automobiles. We test this experience

To do or to have? That is the question.

Evidence that experiences make people happier is focused on because they are more open to positive reinterpretations, are a more meaningful part of one's identity, and contribute more to successful social relationships.

Productivity Orientation and the Consumption of Collectable Experiences

This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable.

On misattributing good remembering to a happy past: An investigation into the cognitive roots of nostalgia.

It is demonstrated that recollections rich in meaning are unique in biasing people to judge having previously seen a stimulus in an emotionally positive context, in contrast to pleasantness judgments appear to be guided primarily by perceptual fluency.

Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences

Because many hedonic stimuli (e.g., movies, vacations, food) are often consumed in the company of other people, it is important to know how social influence affects the enjoyment of shared

Materialism and Well-Being: A Conflicting Values Perspective

Over the past decade, materialism has emerged as an important research topic. Materialism is generally viewed as the value placed on the acquisition of material objects. Previous research finds that

Anticipating Adaptation to Products

Many consumer products deliver their utility over time, and the decision to purchase such products often depends on predictions of future product enjoyment. The present research shows that consumers