Category accessibility and impression formation

  title={Category accessibility and impression formation},
  author={E. Higgins and W. S. Rholes and C. Jones},
  journal={Journal of Experimental Social Psychology},
  • E. Higgins, W. S. Rholes, C. Jones
  • Published 1977
  • Psychology
  • Journal of Experimental Social Psychology
  • The present study examined the immediate and delayed effects of unobtrusive exposure to personality trait terms (e.g., “reckless”, “persistent”) on subjects' subsequent judgments and recollection of information about another person. Before reading a description of a stimulus person, subjects were unobtrusively exposed to either positive or negative trait terms that either could or could not be used to characterize this person. When the trait terms were applicable to the description of the… CONTINUE READING
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