Categories and Motivation 1 Running Head : CATEGORIES AND MOTIVATION “ I ’ ll Have One of Each ” : How Separating Rewards into ( Meaningless ) Categories Increases Motivation

We propose that separating rewards into categories can increase motivation, even when those categories are meaningless. Across six experiments, people were more motivated to obtain one reward from one category and another reward from another category than they were to obtain two rewards from a pool that included all items from either reward category. As a… CONTINUE READING