Categorial feminism: New media and the rhetorical work of assessing a sexist, humorous, misogynistic, realistic advertisement

@article{Attenborough2014CategorialFN,
  title={Categorial feminism: New media and the rhetorical work of assessing a sexist, humorous, misogynistic, realistic advertisement},
  author={Frederick Thomas Attenborough},
  journal={Gender and Language},
  year={2014},
  volume={8},
  pages={147-168}
}
  • Frederick Thomas Attenborough
  • Published 2014
  • Sociology
  • Gender and Language
  • This article focuses on online assessments of a controversial British television advertisement. Across blogs, websites and forums, a range of stances emerged in debates about its possible “sexism”, “humour”, “misogyny”, or “realism”. The analytic interest here is in the ways that assessors invoked “f-” categories (e.g., “feminism”, “feminist”) as part of their assessments: across the data corpus, people would locate themselves or others in relation to “feminism”, where “feminism” was variously… CONTINUE READING

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