Care plans for marketing and sales opportunities.

Abstract

Similarities exist between marketing/sales behaviors and the skills dietitians practice in the development and implementation of nutrition care plans. A parallel process can be followed throughout the nutrition care plan and the sales call. Market research is completed prior to the sales call with the client. The product or service and the desired outcome… (More)

Topics

Cite this paper

@article{Moore1989CarePF, title={Care plans for marketing and sales opportunities.}, author={Claybourne Moore}, journal={Journal of the American Dietetic Association}, year={1989}, volume={89 10}, pages={1478-80, 1483} }