Capturing ordinal properties of categorical dependent variables: A review with application to modes of foreign entry

@inproceedings{Chu1992CapturingOP,
  title={Capturing ordinal properties of categorical dependent variables: A review with application to modes of foreign entry},
  author={Wujin Chu and Erin M. Anderson},
  year={1992}
}
Abstract Marketing reseachers frequently study variables whose values fall into categories that have ordinal properties. Marketers commonly treat such data as though it were strictly nominal (thereby losing information) or aggregate mulitple variables into scales (which significantly increases data requirements). This paper is an exposition of an ordered-response logit ( ORL ) as an appropriate and practical method of capturing the ordinal properties of categorical dependent variables. The ORL… CONTINUE READING

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